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The Irina Project (TIP), based at the UNC-Chapel Hill Hussman School of Journalism and Media, monitors and analyzes media representations of sex trafficking and provides resources for accurate and responsible coverage of the issue.



We know that the way media frame an issue affects how the public (including  policymakers) think about and act on that issue, and that’s why we’ve made media our primary focus. Since 2009, TIP has advocated for responsible media representation of trafficking by synthesizing the expertise and experiences of multiple communities: journalists, survivors, scholars, direct-service providers, healthcare and non-profit professionals, and others. Through research, web-based resources and training, TIP supports accurate and responsible storytelling strategies that incorporate knowledgeable sources, contextual range and depth, and reliable data.


Together, we can change the way the world talks about, thinks about and responds to sex trafficking.


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