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By Lisa Long

Between July 2016 and June 2017, Cumberland County, North Carolina, had 27 human trafficking-related cases, exceeding the number of cases in nearby counties, including Wake County, which has a population three times greater than that of Cumberland. Does this mean that the Cumberland County/Fayetteville area has a greater human trafficking problem than anywhere else in the state? On the surface, it might look that way. Behind the statistics, however, is a collaborative community effort to fight against human trafficking in this particular jurisdiction. These anti-trafficking collaborations are made up of numerous moving parts, each turning in concert with the others. Coordination is necessary for the successful investigation and prosecution of human trafficking cases. The slightest misstep, and the entire effort may be in vain. In my experience, several components are vital to creating a successful anti-trafficking collaboration.

First, there must be a commitment and investment from the law enforcement officers tasked with the initial job of investigating the case. Fayetteville Police Department (FPD) and Cumberland County Sheriff’s Office (CCSO) each have dedicated human trafficking units within their departments. Their sole investigative purpose is to track down perpetrators and uncover sufficient evidence to make a case stick. While their commitment to investigate and uncover evidence is significant, their work also relies on (providing prosecutors with material critical to making and winning a case?) an effective prosecutorial element to advance. Cumberland County now has a dedicated Assistant District Attorney to work the human trafficking cases that FPD and CCSO present to them. Without having in place the combination of investigators and prosecutors trained in human trafficking, many traffickers would never be prosecuted or see the inside of a courtroom. Imagine the devastation and heartache the victim and the investigative parties experience if the case is never prosecuted.

Second, to ensure that the trafficking victim is mentally prepared, feels physically safe and supported, and is available to testify, it is imperative for an effective non-governmental organization (NGO) that serves victims of human trafficking to be involved from the beginning of the process. In Cumberland County/Fayetteville, this NGO is 5 Sparrows. 5 Sparrows is often involved on the front end of these cases, providing guidance and insight in relation to victims. Prior to the raid of a suspected trafficking site, for example, local law enforcement in this area will provide the NGO with the broad outlines of an operation and its goals, allowing 5 Sparrows to prepare for victims’ needs accordingly. This planning includes reaching out to restoration programs to secure a bed; bringing in foreign-language interpreters; or simply having food, clothing and hygiene items available for the victims. Traffickers intentionally foster in their victims a fear of law enforcement. The presence of support groups like 5 Sparrows may be the impetus for a victim to talk with law enforcement about their situation.

Efforts to systemically combat sexual assault and domestic violence have expanded in important ways over the last 20 to 30 years. Across the nation, there are numerous shelters, resources and treatment programs in place that specialize in providing victims of sexual assault and/or domestic violence with “wraparound services” or individualized plans of care to assist them in a successful recovery once they signal they want this kind of help. However, we haven’t had the same success when it comes to serving victims of human trafficking. This is in part because treating victims of human trafficking requires a drastically different approach than serving victims of sexual assault and domestic violence.

For a successful anti-trafficking coalition, each partner must understand the particular nuances to treating and serving human trafficking victims. Human trafficking victims have survived multiple sexual assaults, and in some cases multiple individuals have inflicted intimate partner violence upon them. While survivors of human trafficking need to be served using a victim-centered approach, individuals providing services must also understand the pathology of a person that has endured extreme trauma and pain.

A final component vital to a successful anti-trafficking collaboration is media attention to this issue and coverage by local media. Some popular media, including news, have contributed to the normalization of the exploitation of individuals for sex and labor. In turn, these media representations may stigmatize survivors and create barriers to public understanding of the severity and implications of this horrible crime. An easy and immediate change that journalists can make is to choose their words appropriately. For example, one should never refer to a juvenile human trafficking victim as a prostitute, a recent addition to the Associated Press Stylebook that governs most reporting. Other language-based considerations include referring to “johns” instead as sex-buyers, and “pimps” as traffickers. These might sound like minor adjustments, but in fact, they can go a long way in shifting public attitudes, a necessary component to successful anti-trafficking efforts.

Trafficking occurs in all 50 states and in all communities, whether urban, suburban or rural. Counting cases is likely to remain a facet of news coverage, but requires context to be genuinely meaningful for audiences. Municipalities with a high number of cases might be those that have trained a wide swath of their population to detect and respond to trafficking – teachers and utility workers, for example. In addition to exercising care with word choice, journalists covering trafficking might ask questions of sources to get at what’s behind the numbers, such as:

  • Can you explain the trafficking problem in your community?
  • How have you changed your approach to fighting trafficking in your community?
  • What are you doing differently from other jurisdictions and why do you think that’s been helpful in bring more cases forward?
  • How do you measure success?
  • How have you allocated current resources to fight trafficking and how has that changed from previous years?
  • What can the community do better or more of to fight trafficking?

Anti-trafficking efforts involve the thoughtful and sustained collaboration of a variety of organizations in a community. One of those critical partners is local media; their willingness to ask substantive questions about collaborative efforts in any community contributes to public understanding of the threat and responses to trafficking.

Lisa Long ( is the program coordinator for the Master of Justice Administration Program at Methodist University. She is also employed part-time by 5 Sparrows, a Fayetteville, NC-based non-profit organization that provides victim service support to human trafficking victims. There, she is the service support coordinator and the training director. Lisa is a graduate of Methodist University, where she received a master’s degree in justice administration. She has a bachelor’s degree in sociology and journalism from the University of Kentucky. She is currently pursuing a doctoral degree in criminal justice with a concentration in behavioral science from Nova Southeastern University.

Prior to joining Methodist University, Lisa worked as a criminal intelligence analyst for the Fayetteville (NC) Police Department. While at FPD, Lisa specialized in cases involving sex trafficking, domestic violence, sexual assaults, missing persons and runaways. Lisa was instrumental in the formation of the Crime Information Center at the Fayetteville Police Department, which is a real-time crime center, providing live closed-circuit camera feeds and intelligence data to police officers in the field.

Lisa is also actively involved in community. She serves as a board member and secretary for the Greater Fayetteville United non-profit organization. She is also a board member for the Fayetteville Police Athletic League. She is a member of the Phi Kappa Phi National Honor Society and the Alpha Phi Sigma National Criminal Justice Honor Society. In her spare time, Lisa enjoys working out, listening to all types of music and spending time with family. Lisa has four sons, and her husband Mike is retired from the U.S. Army.

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